As my story above illustrates, the benefits of hiring an SEO company can be outweighed by the negatives if you choose the wrong SEO partner. For those of you who are still on the fence about paying for a firm to handle your SEO, here is something to consider.
When you hire an SEO company to improve your online presence, you ultimately get:
- More time to focus on running your business
- An improved website and better user experience
- Improved rankings on search engines such as Google, Bing, and Yelp
Keep in mind that some agencies can help you with more than just SEO. It’s always a good idea to choose a company that can also provide you with: content marketing, pay per click campaigns, social media posts, email marketing, and much more! When you hire the right company to do this complex work for you, you can focus on running your business instead of trying to learn SEO algorithms and best practices.
3 Tips for Choosing a Reliable SEO Company
How do you know which company can get you the results you need? Usually, the proof is in the pudding, but you can typically figure out a basic “Yes, I’ll contact these companies” and “Hell no, they aren’t touching my website” by reading SEO company reviews, case studies, and website content.
- Clearly define your seo goals
In order to find the right team for the job, you first need to figure out which areas of your online presence you want to improve. You might need a whole new website or you may just need SEO. If you’re not sure which areas you need to improve, then get a digital marketing analysis done. A good agency will have the data needed to prove which areas are most beneficial to focus on.
- Find a seo firm that tracks your data
To find the best solutions for your unique business, you will want to use an SEO firm that can track and measure all of your company data. This includes phone calls, contact forms, site visits, click through rates, and more. To choose the right business strategies for your company, it’s important to make decisions based off of results and not gut instincts.
- Get seo firm reviews, case studies & testimonials
The best way to get unbiased opinions about a company: Reviews! One of the best ways to find a reputable agency is to read through their testimonials and online reviews. You will often find these reviews by exploring the company’s site or searching for them on sites like Google, Yelp, or even Glassdoor (to see what their employees think about working for them).