SEO

  1. Awareness

The visibility of your keywords in the search engine brings your business forward to your leads in the same way as if you were advertising, and it further leads to brand awareness. Top media companies like MediaOne knows best on how to make the most of brand awareness as their team is equipped with the best SEO Singapore experts delivering the most efficient of the outcomes.

  1. Branding

Visibility of your search terms and queries associated with your business can have a positive effect on branding. Your brand is associated and trusted by people who ask questions when they research, which further leads to a purchase. You can become a voice around a certain topic.

  1. Credibility and trust

When your site results in organic traffic, it can influence a lot of credibility with an audience seeking your services. Many users tend to skip ads and rely on organic results more. When you are visible, it gives your business a lot of approval. What’s better is when you have strong reviews and reputation.

PPC

  1. Position on the page.

Paid search tends to dominate the above the fold type of content. A user will always typically see the four ads on desktop and three on his mobile even if they are scrolling past them.

  1. Improved ads

PPC ads are very much like ads. But you have more control and space for delivering your marketing messages. Some of the options you get are calls, locations, pricing, sitelinks, and bullet points for creating ads that dominate the page.

Mackenzie Joey